Audio By Carbonatix
I’ve been a fan of Frontier since its first incarnation, when the in-flight mag featured the “From the Cockpit” column by Captain Chick Stevens — a more reassuring mascot than the animals that took off with Frontier’s reincarnation. But still, Republic was wise to stick with the high-flying Frontier brand, and permanently ground the stodgy Midwest.
As a consolation prize, though, the airline has created a badger mascot. But to properly commemorate Midwest, it should use a whole different animal.
The mosquito, perhaps. When I think of my childhood in the Midwest, that’s an omnipresent image.
Or the alewives, the fish that regularly washed up on the beaches of Lake Michigan.
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But the most appropriate choice might be a Wisconsin dairy cow. Name her Millie, after Milwaukee, the home base of Midwest.
Frontier could honor her namesake by offering up a nice glass of milk with all those fresh-baked chocolate-chip cookies it will also be serving up to remember Midwest
