Westword
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Dear Stoner: What’s with all of the infused pre-rolls at dispensaries lately?
June
Dear June: We’ve noticed that trend, and have come up with a few reasons for it. For starters, there’s a flood of cheap wholesale weed on the market right now, and making infused pre-rolls is a quick way for growers and extractors to sell it off. Obtaining an infused-products license, purchasing surplus weed and pairing it with cheaply made THC oil is an easy operation compared to running a dispensary or cultivation — but growers and hash makers are getting in on the action, too.
Pre-rolls are getting juiced up, but are they worth buying?
Kate McKee Simmons
“We’re seeing the market go two ways right now: toward higher-end products like rosin, and toward more convenient and affordable products like pre-rolls,” explains Lianna Loving, the Colorado sales director for Viola Brands. For respected companies that both grow and extract, such as Viola, an infused pre-roll venture is one more way to diversify as shopping and price trends change. Unless you trust the brands selling these juiced-up joints, though, I still suggest rolling your own. There’s a lot you can hide between those papers.
Send questions to marijuana@westword.com.
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