Audio By Carbonatix
As we reported in March, New Belgium Brewing has rolled out its second canned beer – Sunshine Wheat — in Colorado only (the trucks hit the road on Friday on their way to liquor stores). But if sales are strong – as they were when the Fort Collins brewery introduced Fat Tire in a can last summer, then New Belgium could distribute Sunshine Wheat in more states as well.
“People have been asking for a more portable Sunshine Wheat for a while,” New Belgium spokesman Bryan Simpson said in an e-mail, pointing out that cans are easier to carry and lighter than glass and can be more easily packed into a campground.
The move gives more credence to the growing popularity of canned craft beers – a trend that began in 2002 when the Oskar Blues Brewery in Lyons unveiled Dale’s Pale Ale.
Stay tuned for a review in the next week or so…
When news happens, Westword is there —
Your support strengthens our coverage.
We’re aiming to raise $50,000 by December 31, so we can continue covering what matters most to this community. If Westword matters to you, please take action and contribute today, so when news happens, our reporters can be there.
