The marketing of Colorado: Everything old is new again

Here in Colorado, it’s our nature to fight for the state we love — and to get quite cranky when we see something that we don’t think does this state justice. For the past year, Colorado chief marketing officer Aaron Kennedy has led an all-Colorado crew on what’s been billed…

Photos: Colorado’s new logo inspires more Peak parodies

The marketing mavens behind makingcolorado.gov, the state’s rebranding campaign, quickly realized they needed to emphasize altitude. Colorado is “king of the mountains,” points out Aaron Kennedy, the state’s chief marketing officer. Still, pushing altitude also created another dilemma: They didn’t want a logo-slogan combo that might confuse being in the…

Colorado’s new logo, the Peak, inspires peak parodies

The “Peak.” That’s what Colorado’s new logo has been dubbed — officially, at least. But plenty of people have their own, unofficial nicknames for the green-and-white triangle introduced yesterday by brandcolorado.gov as the state’s next brand. When we reported yesterday on the new slogan, “It’s our nature,” readers also weighed…

What happened to the lazy Mexican?

Dear Readers: The Mexican wants to beat you to the carne asada case this Labor Day fin de semana, so behold two oldies but goodies I amazingly haven’t yet passed off as new in this columna. The first one is extant and one of my favorite questions ever; for the…

Should Colorado’s new slogan be “It’s all downhill from here”?

When Colorado’s new brand is introduced next week, it will have a brand-spanking new tag line to go with it. Last month makingcolorado.com, the website that’s been collecting input and keeping people posted on the project’s progress, listed two possibilities that sounded like Cialis ads: “Rise” and “Ever Upwards.” Those…

What’s with the Mexicans in El Paso?

Dear Mexican: You inspired me to rediscover my culture, my pride as a Mexican and love for my people (though it’s hard to love my people at times). I’m writing a college paper on Latin American issues — more specifically, on Mexican apathy, which is deeply rooted here in my…

Two new symbols for state of Northern Colorado: NoCo or No Go?

Ten northeastern counties are considering seceding from Colorado to protest the state’s perceived snub of rural affairs. Cheyenne County (population 1876, appropriately enough) was the first to put the proposal on its November ballot; Segwick, Yuma, Weld and Phillips have since joined those counties that might no longer want to…

Photo: John Elway graffiti — in Red Hook, Brooklyn?

The Broncos may have taken a beating in that preseason game in Seattle Saturday night, but the team’s Executive Vice President of Football Operations still has fans across the country. Here’s proof — an artistic endorsement of the sixteen-year team veteran and Hall of Famer that seems better suited to…

Lew Cady: Toast his memory in Central City tomorrow

Yes, Colorado has been a lot less colorful since Lew Cady, one of this state’s most creative characters, passed away on August 4. To give him a proper sendoff, family, friends and fans will gather in Central City tomorrow, raising a glass or two or ten in three of the…

Stephen Batura’s “Winter Crossing” is back on track at RTD

We’ve been profiling RTD’s public-art pieces on our Show and Tell blog, and on Monday, the series reached”Winter Crossing,” the stunning mural by Denver artist Stephen Batura that hung at Union Station for a decade — and then disappeared when the historic facility was closed for major renovations. “RTD removed…

Ask a Mexican: Are we La Raza Cósmica or are we mutts?

Dear Mexican: This pregunta has been simmering in my brain for a while, like slow-cooking birria, and the recent question about whether saying “Viva la Raza” is racist reminded me to ask you. According to José Vasconcelos, the Mexican people are La Raza Cósmica (Cosmic Race), which to me seems…

Photos: Nine new states that could secede from Colorado

If at first you don’t secede, try, try again. Ten counties in northeastern Colorado are still considering seceding from the state. Cheyenne County (population 1876, appropriately enough) has already gotten the proposal on the November ballot; Weld County could do the same soon. In this week’s Westword, we offer some…

Lew Cady passes away, leaving Colorado a lot less colorful

Colorful Colorado became a lot less colorful yesterday. Lew Cady — resident of Central City; graduate of East High School; adman and publisher of the Little Kingdom Come; beer-drinker (and beer-can collector); baseball fanatic; lover of lists and hijinks; wearer of cowboy hats, boots and beards; friend to thousands, grandfather…

Ask a Mexican: What does Viva la raza even mean?

Dear Mexican: I’m curious as to the meaning of the term “Viva la raza,” which I have often heard expressed by my friends and family. I know what it translates to, but I don’t know why we say it. I happen to be what some call a “half-breed,” and therein…