The Power of Unpopular author Erika Napoletano on why unpopular is better
It seems counterintuitive for a business book to tout the virtues of unpopularity, but author Erika Napoletano has thoroughly embraced the concept of unpopularity — which is not a pejorative term, as she explains in the Q&A that follows. Basically, unpopularity means you don’t have mass appeal for everyone, which…