Best New Name for 16th Street Mall
Sixteenth Street
Our long nightmare will finally end this fall, when the last blocks of the 16th Street Mall renovation project will be completed. Yes, that’s reason to celebrate, but it’s no reason to change the name of that mile-long-plus stretch through the heart of downtown. While malls have gone the way of Forever 21 and the city has spent $100,000 to come up with a new name, there’s already a perfectly serviceable one. Forget any cute branding: Just drop the “mall” and leave it at Sixteenth. Sweet!